Building brand loyalty through an easy-to-use app

Pilotfish completed the design and implementation of the OPEN POINT app, which has more than 1,300 pages, in just four months. Pilotfish was not only responsible for the design of the app, but also acted as a design-consultant and advised in how to match the design with 7-Eleven’s current strategy

Pilotfish developed a design ecosystem to make it easy for 7-Eleven’s internal stakeholders to apply new functions quickly and independently. We delivered a systematic design solution comparable to a library and puzzle: pick your pre-fixed elements and together they form a new page or feature. 7-Eleven’s different departments can now easily extend the app and update it independently. The design also allows for more efficient maintenance.